That image you see there is a picture of the Kingston DataTraveler Reader, unleashed on the world along with its 1 GB and 2 GB siblings on March 8 (although the 4 GB version won't hit the streets until next quarter). As you can guess from the name, the DataTraveler Reader combines a USB drive with a memory card reader, allowing you to carry around two forms of data storage in your pocket. When you plug the DataTraveler into a computer, two different drives appear, giving you access to both pieces of media at once.
While the drive is pretty cheap (MSRP for the 2 GB version is $34.99), adding a card reader does seem a little gimmicky. If you do a lot of data transfer from something like a cell phone or a camera via memory card instead of using a cable and need a USB drive it seems like a good idea, but otherwise, the newest DataTraveler sounds like it's using a neat trick to get your attention.
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